How to Use The Facebook Algorithm to Grow Your Network Marketing Business
Are you wanting to use Facebook to grow your network marketing business? Then you will need to educate yourself on Facebook’s constantly changing algorithm. When you’re growing a business, you want your posts to appear on social media and reach as many users as possible, and one of the best networks on which to grow that engagement is Facebook. It can be tricky, though, because Facebook is constantly changing this mystical thing called the algorithm. They don’t typically show or tell us much about how it works, but now they’re cluing us in a little, giving us a peek behind the curtain, and showing us how we can increase our engagement.
So today, I want to share with you some practical tips that will help you increase your reach on Facebook and heighten your engagement with your target audience. Let’s take a look at how you can use Facebook’s algorithm to grow your network marketing business.
Facebook Algorithm: Know the Best Times to Post
Not much has changed regarding when to post. The best times are in the morning (so people see your post when they wake up), between noon and 3 pm, and then from 7pm-9pm. Another great pocket of time is between 3 and 4 pm on Sunday. Your engagement will be highest on Thursday and Friday and lowest on Tuesday. Plan your posting times accordingly.
Facebook Algorithm: Create Valuable Content
Facebook is now giving preference to what they call valuable, authentic posts. This means if you’re creating original content that educates and provides value to your audience, Facebook will prioritize your posts over others in the news feed. Imagine you’re browsing through Facebook and you see a post you love. If you just copy and paste it onto your wall, Facebook will see that you duplicated that content and your ranking will drop in the algorithm, meaning your post won’t appear as often in the news feed.
If you see a post you like, you’ll have to tweak it before you share it. It’s better to create original content, but if you can’t, at least make sure not to copy and paste posts. If you must use someone else’s content, modify it and make it your own. And watch out: if the graphic is low-quality and has been recycled repeatedly, Facebook will catch on to that too, and your ranking will still drop. Always be as original as possible!
Facebook Algorithm: Keep a Clean Record
Did you know Facebook now uses your history against you? If you’ve been known to create poor and invaluable content in the past, you’ll automatically be ranked lower in the future. Celebrities and top influencers tend to show up higher in news feeds, so it’s more important than ever to create engaging content that people will learn and get value from. Make sure to keep that in mind when creating content for Facebook.
Facebook Algorithm: Use Facebook Live
Facebook Live is king. Every time you broadcast live, you’ll pop up in people’s news feeds regardless of how frequently they view your content. That’s why you tend to see more live videos in your Facebook news feed. Facebook now gives preference to longer videos that provide value, and they monitor how long people watch your video. If viewers make it through the entire video, it’s officially ranked higher than shorter videos that don’t generate the same engagement. Facebook is like the Big Brother of social media: they know a lot about us and what we’re posting, so you need to be smart about what you share.
Facebook Algorithm: Don’t Use “Like Bait”
Facebook does not like what we call “like bait”: when you ask people to like or share your status. This will count against your ranking, so make sure you keep that in mind when posting. Don’t beg for likes and shares; just create engaging content that people will want to like and share on their own, so you won’t have to worry about it.
Facebook Algorithm: Get Reactions, Not Just Likes
Facebook now rates reactions higher than likes. So if you create content that many people love, it will automatically receive a higher rating than if they had only liked it. Facebook sees reactions as extra steps people take to engage in your posts, which indicates they really like your content. Keep this in mind: you want hearts, sad faces, and even angry faces more than thumbs-ups.
Facebook Algorithm: Avoid Low-Quality Links
Links to low-quality sites are something I see a lot. You create a brand new website that you’re really excited about and post your link on Facebook right away. But if you have no content, you’re flagged as a low-quality site. Facebook is trying to crack down on spam and fake news sites, so they don’t approve of this practice. Gone are the days of posting your link all over Facebook. Not that you should be anyway, but be aware of this rule nonetheless.
I hope this information will help you understand Facebook’s algorithm and create great content for your news feed!. If you have any questions or feedback, be sure to leave a comment below. Good luck growing your network marketing business on Facebook.